Muller Anniversary Games - London 2016

Having just got back from the European Championships we worked with British Athletics and its new sponsor Muller to produce something that would suit their aspirations.

We agreed to use the delivery truck idea so that we could place adverts on the side which showed one of their subsidiary's "Milk & More" . This proved very popular with the crowd and even more so when we filled the trucks with Muller Bears which we then gave away into the crowd.